Brand Experience

We build audience-focused brand experiences that get remembered

We help brands connect through creative application of deep audience insights and connected thinking.

In today’s experience-based market, people embrace brands that reflect their values, needs, and aspirations. By understanding this new landscape, Loomo helps clients develop brands that connect with audiences in a deeper way.

Branding Services

We are firm believers that when your brand shifts from an inward focus to finding deep connections with your audience, that’s where the magic happens.

Our approach to brand strategy focuses on diving deep into your audience’s daily lives, values, pains, gains, and behaviours to uncover golden opportunities for genuine brand experiences and connection.

Audience Definition

Audience-first branding starts with diving deep into your customer's behaviours, values, and needs.

Audience Definition


Audience mapping


Audience values


Buyer behaviours


Qualitative & quantitative research


Analytics & evaluation


Brand Research

Successful companies identify and build deep connections between core audiences and brand offerings.

Brand Research


Brand vision, mission, values


Product analysis


Competitor analysis


Market analysis


Internal brand research


Purchasing insights


Strategic Planning

Powerful brand strategies are born out of rich audience analysis, letting us connect static brand assets with dynamic personal truths.

Strategic Planning


Brand opportunity discovery


Brand strategy


Product strategy


Cross-platform brand planning


Creative Ideation

We believe that creativity led by deep customer insight offers the greatest opportunity for brand growth. We also believe that the very best ideas should scare you - even just a little.

Creative Ideation


Creative workshops


Brand naming ideation


Brand concept development


Iterative brand planning


Brand Design

Building and driving business growth through branding that connects the head to the heart.

Brand Design


Brandmark development


Brand guidelines & governance


Retail branding


Packaging design


End-to-end brand implementation


Ongoing design support


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Brands Developed
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Audiences Researched
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Design Assets

“We love our new brand, and best of all, our clients do as well!”

MAX PRESTON / SMART ATTEND

Max Preston Smart Attend General Manager

We are a full-service branding, creative design, and marketing agency dedicated to doing whatever it takes to see your business grow.