We live and breathe brand growth, it’s our favourite challenge. To bring to life the identity of a company in exciting new ways is what really lights our engines. So how do we do it? The tools we use to get you there may be complex, but the core of it is very simple: audience first – all the time.
It might sound obvious, but what most companies forget is that every business, organization, community and brand are all simply made up of people. If you spend the time to understand the people you are trying to reach, half of the work is done for you. Putting people first, our process for any project is as follows:
Ok, so you want to grow your business. In order to build a framework to help you get there, we need to better understand the people that matter most to your success. Who are you trying to reach? What do you know about them? What actions do you want them to take? By defining your audiences, we can start to build a framework for how to engage with them.
GEORGE DE LA ROSA / LUMINUS FINANCIAL CREDIT UNION