Before we jump into the next decade, pencils poised for action, we thought we would reflect on some of the moments and projects that made our year so memorable. It has been a hectic year, and the proof is in the pudding (forgive us! ‘Tis the season for Christmas-related puns), so what better way to look back than to dust off the moments that made us that extra little bit proud in 2019.
Our dreams became a reality when we flung open the doors to Launchpad, our new HQ based in Langley, and a place where local businesses can come to learn, work and grow. If you haven’t been to our new digs yet, send us a note and we’ll book you in for a visit and lunch in historic Fort Langley!
If that wasn’t enough of a milestone, we also gave ourselves a facelift!
For years, we’ve been creating websites for our clients, continually updating and incorporating the latest UX and design principles. Still, our own home on the web began to gather dust as we could never quite squeeze in a revamp. However, in 2019, we said no more! And make it so! And we have to say that we’re quite happy with the new design. Check out some of our blog posts, case studies, team profiles and more!
Ours isn’t the only website that launched in 2019. Check out some of the other sites we sent out into the atmosphere this year: Mys-teak, Freeport, Smart Attend, Milroy, Onyx Law, Sage Creek, and Elite HTS to name just a few. But that hardly covers the sheer volume of work that was completed for our amazing clients. So, we asked each Loomonaut to highlight the projects they would happily do again in a heartbeat.
(Note: Lars was in Hawaii when we pulled together this post. We can only assume he would like to live the entire year over and would be happy to do all of his projects a second time. ?)
The project you would do again in a heartbeat: Mys-Teak
What was the scope? What happens when you take over a decade of passion and patience for growing teak, mix in a strong belief in supporting local communities, add a splash of monsoon rains and a dash of surfing, snorkeling, and manta-ray stings? You’ve got Mys-Teak.
Having spent 15 years growing, harvesting, and milling FSC-certified teak, Mys-Teak was excited to start selling across North America but still needed to get their brand, website, and marketing strategies up and running. Loomo stepped in to help Mys-Teak create all brand assets, and promote them after the initial brand launch.
Why did you enjoy it so much? Half of what makes any job great is the work, but the other half is getting to meet and connect with some genuinely amazing people. Mys-Teak’s entire team is, quite simply, the most open, honest, and caring people we have had the pleasure of working with.
Can you describe the project in emojis? ?️ ??????
If you did it again, what would you do differently? I would jump in a plane and head to Costa Rica to see the teak plantations for myself. What’s not to love about that?
The project you would do again in a heartbeat: Nucleus
What was the scope: It was a website redesign, adding in some new colours, while still maintaining the integrity of the existing brand and colour. We wanted to create a branded illustrative style that was distinctly Nucleus.
Why did you enjoy it so much: I loved working on all the illustrations and animations. I got to express my creativity more fully and use my drawing skills to help create a really distinctive website.
Can you describe the project in emojis? ?✏️???
If you did it again, what would you do differently? I would do even more animations on the website because we only had scope to animate the headers, and the other illustrations are all static. If we had time and budget, I would have liked all the images to have a little movement.
The project you would do again: Duncan Wardle Rebrand
What was the scope: At first, we updated Duncan’s website layout, but the scope grew, and soon we were tasked with reinventing the Duncan Wardle brand mark. We needed to convey the long and successful history he had working at Disney while still creating a stamp unique to him.
Why did you enjoy it so much: It was partially the who! It’s not every day you can say you’re working on a brand for the former Head of Creativity at Disney. But it was also the challenge; it took multiple attempts and a lot of back and forth before we got the brand mark where it needed to be. It took pushing myself creatively and sharing ideas that were a little more outlandish.
Can you describe the project in emojis? Sure, this is the entire branding process broken down: ??????????????❤️
If you did it again, what would you do differently?
I don’t think I would! I followed the process I am supposed to follow but didn’t hesitate to send him an out of the box idea when it came to me, and he loved it. Despite the pitfalls early in the process, we took it to infinity, and beyond! (Sorry.)
The project you would do again: Smart Attend
What was the scope: It was an entire brand update and website overhaul, and another part of a puzzle was creating an ROI calculator.
Why did you enjoy it so much: The design was challenging as we incorporated moving elements We got to develop our skills as it was the first time we had worked with integrating movement into the website in that way.
Can you describe the project in emojis? ??????????????
If you did it again, what would you do differently? Try to find more ways to incorporate more animation and moving elements in the website design.
The project you would do again: The 2019 WIGGLE ROOM campaign for Luminus Financial
What was the scope: Creating a full digital campaign that highlighted personal loans in a fresh way for Luminus Financial. I love working with the team at Luminus, as they are never afraid to put lots of personality into their marketing.
Why did you enjoy it so much: Creative centred around GIFS of animals wiggling, what’s not to love? I mean, look at that little guy go (see gif below). It’s always a fun challenge to take a typically dry campaign for a financial product and turn it into something lively and light.
Can you describe the project in emojis? ???
If you did it again, what would you do differently? In the ideal world, it would be nice to have enough budget to do a video advert to accompany the digital campaign. Any excuse to bring more wiggling animals into the marketing world.