Category: Branding

News & happenings from across the Loomoverse
The 6 Dimensions of Brand Enjoyment

The 6 Dimensions of Brand Enjoyment (and why they matter)

I was listening to a Tim Ferriss podcast where he interviewed Scott Adams, creator of the popular comic strip Dilbert. In this podcast, he detailed how he had used his knowledge of psychology to distill what he called the “6 Dimensions of Humor,” and that he could leverage these to

The Brandmark Breakdown

I have designed hundreds of brand marks throughout my career (which you might call a logo. You would also be correct, but it’s a word I’m trying to separate ourselves from). While they vary a LOT, they all tend to fall into seven main categories: Abstract Combo Emblem Logotype Mascot

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