Illustrating the difference that supercharged support makes
Brand Research & Strategy
Responsive Website Design
When we first met Nucleus, they were struggling with aligning their culture and branding. A walk-through their HQ was enough to convince us that they were a tech company with a big personality and their finger on the pulse, but their website wasn’t conveying that same message. We sat down with them to begin to reimagine what connecting the heart of their business with their branding would look like.
As a company that supercharges your business, Nucleus wanted a website that better reflected their values and services. The site needed to have:
Martin / CEO
Early on in the project we knew that we wanted the site to stand out for more than just great content and a solid user experience. No, we wanted more!
The initial designs included on-page animation, so as we went back to the drawing boards we recognized right away that the concept would lend itself perfectly to showing how Nucleus makes average businesses super. Enter our new Luminus mascot – super girl!
Throughout the site, animated images accented with the Nucleus red are used to emphasize positive change and growth.
SAM PARRETT / SALES & MARKETING COORDINATOR
We wanted to tell Nucleus’ story in a fun way, highlighting their attributes and unique approach to delivering Managed IT Services.
Using one main pop of colour gives Nucleus more brand recognition, much like TD green and Facebook blue. It’s bold but never overpowering when paired with the unique black-and-white look and the serif typography. The use of red conveys the “supercharged” component of the image.
We included little pockets of humour and surprises, maybe not initially noticeable by the general public, but they’re there if you look hard enough. Some of these include using the company dog Lawrence as the Supercharge mascot and implementing a hover effect on the team page that expresses the individuality of their team members.
We hope the juxtaposition of a tech company using illustrations to relay their message inspires the viewer to be bolder and have more fun when looking at their brand. With current trends moving from “perfect” and more toward imperfect and human, the Nucleus brand is right where it needs to be.